MIS MS Access
The MIS Analyst will play a crucial role in analyzing viewership data across various platforms to derive actionable insights aimed at enhancing market share. This position requires a combination of qualitative and quantitative analytical skills to develop key performance indicators (KPIs) and provide recommendations for strategic decision-making
Experience3-4 - Years
LocationMumbai
QualificationGraduate
Employment TypeFull Time
About us
Shemaroo Entertainment Limited is a leading global content powerhouse, which has played a pioneering role in the arena of content ownership, aggregation, and distribution. Shemaroo has been a core part of the Bollywood Industry and has managed to maintain many relationships with the best production houses over the years.
With a diverse and growing collection of over 3700 titles, Shemaroo has offered premium content and services to customers in more than 30 countries, across several Indian languages. With the brand in existence for over five decades, Shemaroo continues to redefine itself to respond to the disrupting consumer environment, by delivering content across age groups in genres such as movies, comedy, devotional and kids.
The company’s innate ability to sense the pulse of what an audience will consume, has not only helped it become a trusted partner to a few of the biggest media platforms such as YouTube, Netflix, HotStar, Star Gold, Zee Cinema, Vodafone, Reliance Jio, Tata Sky, Apple iTunes, Etisalat, but has also helped Shemaroo create entertainment experiences, in ways never thought of. Today, Shemaroo has evolved to be an entrenched player in the digital ecosystem. The entry into the Limca book of records with #FilmiGaaneAntakshri on Twitter is proof of Shemaroo staying true to its ‘digital first’ vision.
Shemaroo also launched its own video streaming platform ShemarooMe in 2018 and recently strengthened its outreach by entering the broadcast business with Shemaroo MarathiBana, a Free-To-Air Marathi movie channel and Shemaroo TV, a Hindi General Entertainment, Free-To-Air channel that offers an exciting bouquet of highest TRP rated daily soaps to entertain the viewers of the HSM belt.
Job Responsibilities
- Key Performance Indicator (KPI) Preparation: Develop weekly and monthly KPIs based on viewership data. Conduct trend analyses to identify patterns and anomalies. Provide actionable insights derived from KPIs.
- Competitive Analysis: Conduct root cause analysis of competition channels. Formulate recommendations and strategies to outperform competitors and gain market share.
- Data Management: Maintain a comprehensive database of viewership data for Facebook and YouTube at the video level. Track daily and monthly KPI trends to identify areas for improvement.
- Best Practices Implementation: Monitor and analyze best practices within the digital landscape. Provide insights to channel managers for optimization based on industry trends.
