The responsibilities of this position includes:
- Writing Gujarati & English copies for Social Media, planning, implementing, and monitoring daily activities primarily for Gujarati categories of Shemaroo
- Manage social media pages for ShemarooMe Gujarati and overall, Gujarati category at Shemaroo
- Creating and executing award-winning Interactive ideas and campaigns. Converting a brief into a creative strategy and copy for 360 integrated executions. This person should have a strong understanding of Gujarati film content & the target audience.
- The role would suit a digital native with experience in a fast-paced, creative environment - particularly those with a background in social media and entertainment.
- Creation and execution of digital promotional plans across owned and external platforms including celebrity & influencers for Gujarati category
- Taking ownership of customer service across all social channels including weekends. Escalation of issues/feedback to respective teams for resolution whenever required.
- Communicate with industry professionals and influencers via social media to create a strong network.
- Creation of research and social media performance reports