AM - Marketing (Broadcast)
Experience: 3-7 years | Location: Mumbai - Andheri East
Job Role: To promote & market Shemaroo Umang / Shemaroo TV channel in B2B & B2C
The responsibilities of this position includes:
Job Responsibilities:
- Brand /channel marketing and communication for Shemaroo MarathiBana across B2C and B2B
- Tent pole property / shows promotions – On air, off air and on ground – to ensure slot leadership
- Events and activation – To plan and execute ground connect activities in strategic viewership markets to sustain the channel reach
- Channel IP conceptualization, planning and execution
- Creative developments – Liaison with internal and external creative partners to develop communication route
- Media planning, buying and execution
- Brand tracks, Competition mapping
- Marketing support to maintain Website, Digital & PR
- Strategic marketing tie ups and alliances with other mediums
- Cross promotions on OTT
- Lead new product development (shows) process in coordination with relevant stakeholders
- Working closely with cross functional teams (Programming, Sales, Digital, PR, brand solutions, bollywood, ShemarooMe, Legal, Distribution etc) to deliver superior viewer experience
- Congregate marketing spends and reconcile with finance
- On air promo strategy and planning for existing and new shows (Promos, Astons, bugs planning)
- TG Analysis, Slot analysis, Break analysis
- Daypart /minute by minute analysis
- Sales Support
- Marketing support to FCT sales trade – Conceptualizing communication, proposals, decks, Merchandize, activation
- Merchandize planning for media trade
- Identify / Create opportunities for brand integrations for clients basis brief
- Trade communication development
- Trade media planning, buying and execution
- Distribution Support
- Marketing support to distribution trade – Conceptualizing communication, proposals, decks, Merchandize, Ground activation and events such as distribution meets
- Merchandize planning for distribution trade
